Review the Sparboe Farms and McDonald's Part Company Over Animal Cruelty case study in your Applied Crisis Communication and Crisis Management textbook (Ch. 10, p. 119).

analyze the Sparboe Farms case study.

Address the following:

• briefly preview what you will be covering in your video.
• Question #1: What, if anything, could Sparboe Farms have done to protect itself more effectively in this crisis? Play the part of crisis management consultant again here. Identify 2-3 crisis management actions Sparboe Farms could have taken to effectively mitigate, recognize, or respond to the situation they faced with McDonald's - and explain why you think they should've added each of those actions to their crisis communication mix.
• Question #2: YOUR CHOICE! A significant crisis management skill is the ability to identify the most important questions your crisis communication team must be prepared to answer about a crisis situation. In the interest of further developing your instincts in this area, you will be given the opportunity to select what you believe is the most important question to answer about each case study from the list of remaining questions provided at the end of the case chapter. Be sure to clarify which question you are responding to during your video - and why you believe that question was the most important one to answer! (Note: You cannot choose to answer the question given as question #1 above.)
• Have a short conclusion where you give an overview of what you covered in the video and what you learned.