Review the two taglinesbelow & answer the following questions:

Option 1) Here for the Ups, Downs & Everything in Between

Option 2) Here for the Ups, Downs & In Betweens

1) When you read these taglines, what is your gut reaction? What do they bring to mind and how do they make you feel? Specifically, how do the taglines make you feel about the brand's:

• Quality
• Relatability
• Trustworthiness

2) What kind of brand would you expect to have this tagline?

• Do you feel these taglines fit a baby product brand? Why, or why not?
• If these taglines were used for baby products, how would that change your perception of the brand?

3) Which of these taglines do you prefer? Why, or why not?