rewrite The implementation plan highlights the steps that are required in the short run and long run to incorporate these recommendations. The monitor and control section provides KPI metrics to ensure that the recommended sourcing process perfectly aligns with Hero Dog's Procurement Strategy and any deviation from strategy must be identified, reported and addressed immediately. Issue Identification: Two major distributor customers want new types of organic dog food at a competitive price and quality. Hero Dog Treat wants to offer wider range of organic types of dog foods by sourcing and packaging it globally. Company objective is to gain the pricing leverage of 20% without compromising quality and raise its revenue by 40% by next year. The most challenging part is, Company does not have a clear direction and vision whether it should be engaging an intermediary to import this raw material or lead the global procurement process as its own