Ricardo Semler writes: "I'm not preaching anti-materialism. We do, however, desperately need a better understanding of the purpose of work, and to organize the workplace and the workweek accordingly. Without it, the purpose of work degenerates to empty materialism on one side and knee-jerk profiteering on the other."

1. Do you agree with Semler's observations?

2. Explain what you understand to be the purpose of work.

3. How might you as a manager best structure the workplace based on your understanding?

4. How does you analysis related to the figure below?

Figure 5.1 : Two key dimensions related to the meaning of life Individualistic focus: Meaning comes when individuals are able to enhance their own identity and interests vis a vis others {getting ahead = meaning) Transcendent source: Meaning comes from intangible experiences. relationships, and a sense of interconnectedness with others and with nature (more virtue = more meaning) TBLa SET FBL TB Lb Materialistic source: Meaning is found in tangible achievements, outcomes and pleasures (more money = more meaning) Holistic focus: Meaning comes by serving _ the interests of the greater good and ensuring there is enough for everyone (sharing and compassion = meaning)