"Risk management is not only a decision about how much risk the firm should bear, it is also a decision about much risk the firm's customers or suppliers are prepared to bear. As a more general matter, suppliers, customers, community members, firm shareholders, and employees are all risk bearers for a firm. Managers must determine the optimal level of risk for all parties and consider not only how each individual risk affects the firm's total risk exposure, but also evaluate the optimal way of managing and distributing those risks.

Considering the above quotation, critically analyze the need for ethics to be part of organizational culture in order to achieve what is stated above.