Risk & Return:

Which company of each of the following pairs would you expect to be more exposed to macro risks? Pick one pair (Pair A or Pair B) and discuss. For example, if you chose Pair A, do you think it is the luxury Montreal restaurant or the established Burger Queen franchise that would be more exposed to macro risks? Discuss why.

Pair A. A luxury Montreal restaurant or an established Burger Queen franchise?

Pair B. A paint company that sells through small paint and hardware stores to do-it-yourselfers, or a paint company that sells in large volumes to Ford, GM, and Honda?