Ritz Carlton Gold Standard: Why it should be the Benchmark for Hospitality Customer Service Teams Across the World" Within the body of the paper, research and touch upon where the general level of customer service is currently in our industry (can be in broad terms), where we need to go as an industry, and how various companies might learn from the Ritz Carlton Model. For example, how might a company go about implementing a "Gold Standard" plan to increase its level on quality customer service? You may give specific examples from your research, but if you do, be sure to site them in your bibliography. Personal opinion is also welcome.....be creative, but also validate your opinions through cited support or cited contrasting perspectives