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RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. Discuss what you think prompted
RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. Discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. Among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.
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