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Suppose you are the sales manager of a furniture company. You notice that the sales of wooden furniture are going down as compared to sales

Suppose you are the sales manager of a furniture company. You notice that the sales of wooden furniture are going down as compared to sales of plastic furniture, and you bring it to the notice of the senior management. You are now tasked with understanding the reason behind this trend and you decide to conduct market research for the same. What would be your first step? Describe in detail.

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