Robbie has been asked to approve a marketing campaign that, although not illegal, promotes questionable food products to children. He is concerned

he food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical

decision$-$making metric, Robbie will most likely

Multiple Choice

evaluate the alternative using a series of questions.

not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves.

consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision$-$making process.

ignore the metric as unworkable since the campaign might pass some of the tests and fail others.

consider the profit potential first; then explore the vague tests in the metric.