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Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue

Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 6.10 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.

Activity Cost Driver Cost Driver Volume
Using ATM Number of uses $ 2,850,000 3,800,000 uses
Visiting branch Number of visits 1,710,000 285,000 visits
Processing transaction Number of transactions 12,540,000 152,000,000 transactions
Managing functions Total deposits 11,400,000 $ 712,500,000 in deposits
Total overhead $ 28,500,000

Data on two representative customers follow.

Customer A Customer B
ATM uses 100 200
Branch visits 5 20
Number of transactions 40 1,500
Average deposit $ 6,000 $ 6,000

Required:

a. Compute RSB&T's operating profits.

Operating profit

b. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = 0.50 percent of deposits; operating costs are 4 percent (= $28,500,000/$712,500,000) of deposits.

Profit Per Customer
Customer A
Customer B

c. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis.

Customer A Customer B
Sales revenue
Interest on deposit
Total operating cost
Customer profit/loss

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