Rodrigo has begun selling tacos from a cart on his college campus. He promotes his products as the "cheapest around." His business is good, but Rodrigo needs to make more money to keep the venture viable. What is the best advice you can give him?

SELECT ONE OF THE FOLLOWING! A) If this is what the target market wants, then Rodrigo's customers are finding value in the exchange. He should continue his business as is and focus on long-term results. B,) lowest-price strategy is difficult to maintain and may not influence the entire target market. Rodrigo would be better served by taking multiple approaches to his marketing strategy, which will increase customer loyalty and, ultimately, company profits.

C) Low-price strategies likely work well with cash-strapped college students, but might not influence others. Rodrigo should begin to slowly raise his prices to see what the market will bear and at what price point others find value in the exchange.

SELECT ONE OF THE FOLLOWING!