Roger's Sub Shop is opening a new store in Henderson with a population of 322,178. He estimates the average price of his subs will be $9 after applying an average marketing discount of $2 for customers. He anticipates they will buy an average of 1.45 subs per customer. He plans to be open for 8 hours a day with an opening time of 11am. He anticipates getting 10% of the market to start with a 50% rebuy for his subs. What is his market potential?