Rolls-Royce Turbine Engines. Rolls-Royce is struggling with its pricing strategy with a number of its major customers in Continental Europe, particularly Airbus. Since Rolls-Royce is a British company with most manufacturing of the Airbus engines in the United Kingdom, costs are predominantly denominated in British pounds. But in the period shown in the popup window, B. 20072009, the pound steadily weakened against the euro. Rolls-Royce has traditionally denominated its sales contracts with Airbus in Airbus' home currency, the euro. After completing the table answer the following questions: a. Assuming each Rolls-Royce engine marketed to Airbus is initially priced at 22.66 million each, how has the price of that engine changed over the period shown when priced in euros at the current spot rate? b. Complete the table in the popup window, What is the cumulative percentage change in the price of the engine in euros for the two-year period? c. If the price elasticity of demand for Rolls-Royce turbine sales to Airbus is relatively inelastic, and the price of the engine in British pounds never changes over the period, what does this price change mean for Rolls-Royce's total sales revenue on sales to Airbus of this engine? d. Compare the prices and volumes for the first quarter of each of the three years shown in the table in part b above. Who has benefitted the most from the exchange rate changes? a. Compute the sales prices per unit of engine in euros for the three-year period in the following table: (Round to two decimal places.) Date Price (millions of pounds, ) Spot rate (euro = 1.00 pound) Price (millions of euros, ) 1Q 2007 22.66 1.4921 33.81 2Q 2007 22.66 1.4738 3Q 2007 22.66 1.4651 4Q 2007 22.66 1.4125 1Q 2008 22.66 1.3155 2Q 2008 22.66 1.2611 Date 3Q 2008 4Q 2008 1Q 2009 4Q 2009 f 22.66 Price (millions of pounds, ) Spot rate (euro = 1.00 pound) Price (millions of euros, ) 2Q 2009 22.66 1.1372 22.66 1.1944 22.66 3Q 2009 22.66 1.1486 22.66 1.1014 1.2566 1.1077 Date 1Q 2007 20 2007 3Q 2007 4Q 2007 1Q 2008 2Q 2008 22.66 22.66 22.66 22.66 22.66 Price (millions of pounds, ) Spot rate (euro = 1.00 pound) Price (millions of euros, ) 22.66 1.4921 1.4738 1.4651 1.4125 1.3155 1.2611 33.81 3Q 2008 4Q 2008 4Q 2009 1Q 2009 22.66 f 22.66 Date Price (millions of pounds, ) Spot rate (euro = 1.00 pound) Price (millions of euros, ) 2Q 2009 22.66 1.1372 22.66 1.2566 3Q 2009 22.66 1.1486 22.66 1.1077 1.1944 1.1014 Red Data table 1Q 2007 1Q 2008 1Q 2009 % Chg 22.66 1.4921 22.66 1.3155 22.66 1.1014 Date Price (in millions of pounds, ) Spot rate (/E) Price (in millions of euros, ) Sales volume (engines) Total cost to Airbus (millions of ) Total revenue to RR (millions of ) 24.96 % 33.81 500 29.81 550 600 20.00 % 16,905 16,396 14,976 % 11,330 12,463 13,596
