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Rome Corporation is concerned that customers are not trading in their uPhones as frequently as Rome would like. Currently, the average customer holds onto a
Rome Corporation is concerned that customers are not trading in their uPhones as frequently as Rome would like. Currently, the average customer holds onto a uPhone for thirtysix months before trading in their current phone and purchasing a new one. Rome has a plan to encourage customers to tradein their uPhones every twentyfour months. A uPhone tradein is expected to provide a contribution margin of $ per phone indefinitely. Under the new plan, tradeins of uPhones would not only occur every twentyfour months, but would grow at an annual rate of
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