Roone Arledge $($Roone$)$ told NCAA Executive Director Walter Byers in the mid$-1960$s that the NCAA Football Television Plan was best placed at ABC since ABC Sports would never broadcast the NFL and the NCAA would have an exclusive college network. But Arledge reneged. On September $21,1970$ ABC Monday Night Football premiered. How did Arledge convince the NCAA this was a good development for Saturday college football?