Rossdale Co. stock currently sells for $72.43 per share and has a beta of 1.20. The market risk premium is 7.30 percent and the risk-free rate is 2.98 percent annually. The company just paid a dividend of $4.21 per share, which it has pledged to increase at an annual rate of 3.65 percent indefinitely. What is your best estimate of the company's cost of equity?