Rothmueller Museum In 1928, Francis Rothmueller, a Northwest railroad magnate, established an endowment to nd the Rothmueller Museum in Toronto. The museum currently has a $30 million endowment, but it also has substantial operating cost and continues to add to its eclectic collection that encompasses paintings, photographs, drawings, and design objects post-1900 Annual earnings from the endowment (about $2.5 million in 2016) are not sufficient to cover operations and acquisitions and the museum's trustees and president are conscious of the need to generate income from admissions, special exhibits, and museum store sales. Alice Morgan, photographic curator, is in the process of planning an exhibition of Tommy Thomson photographs that will run from September through November 2017. Below is preliminary budget, prepared by Alice, ofrevenue and costs association withthe exhibition. Revenue: (10,000 $15 per ticket $150,000 a) Lease of photographs from other museums and collectors S100,000 b) Packing and transportation of photographs from other Museums and collectors 5,000 c) Event insurance 4,000 d) 15,000 e) William Jacob salary (25% allocated to this exhibition) 13,000 Guard service 12,000 g) Installation costs 2,000 h) Advertising 7,000 i) Exhibition printed programs 4.000 j) Total costs Projected profit/(loss) (12,000) a) Estimated attendance is 10,000 and admission is S15/ticket b) Some photographs will come from the Rothmueller collection while others will be leased from other museums and collectors. c) Cost of packing and transportation to and from Rothmueller. Insurance to cover photographs during the run of the exhibition. 25% of annual salary for Alice Morgan, head photography curator. 25% of annual salary for William Jacob, assistant photography curator. g) Cost of guard service for the exhibition. h) Painting of exhibition room to off-white background. i) Advertising in newspapers and public radio. Cost of programs describing the work of Ansel Adams and pictures at exhibition