Running head: ASSIGNMENT 5: BRANDING Assignment 5: Branding Student's Name Institutional Affiliations 1 ASSIGNMENT 5: BRANDING 2 Assignment 5: Branding Patients have been suffering in the hands of the incompetent nurses who have been ignorant about the application of the evidence-based practice in their health care service delivery (Bolton, 2013). The problem usually arises from the inability of most companies to consider hiring talented and with significant academic qualification to perform their duties. As a manager in this new firm, I am going to ensure that all the nurses acquire constant training that will enhance their understanding of the management of various acute and chronic diseases. I am confident that implementing these strategies can improve the patient safety and reduce the fatalities resulting from negligence. I have worked in the healthcare facilities as the operations manager for three years and I am knowledgeable about the various challenges that affect quality care delivery. I have also worked as an advanced nurse practitioner in different organizations that has enabled me to gain competency in the various aspects that relate to the handling of various health conditions. Caring for patients demands the physical and emotional commitment of the nurses. The teams I have worked with since I started pursuing this career have taught me that there is no excuse for negligence. In 2005, I worked as an advanced nurse practitioner for Blessed Hope Mental Hospital in France. I was promoted to the position of the healthcare supervisor in 2007 where I gained various clinical expertise in monitoring the work of nurses. I developed significant skills in handling the medical technology because my duty was to oversee the performance of other nurses and writing a critical report on their technical skills on operating the modern equipment in healthcare. My work as a point of care manager also made me recognize that the frontline staff usually feel weak to challenge the operations in a rigid system. ASSIGNMENT 5: BRANDING Most of the complaints that I received while working as the supervisor in this institution was an inadequate response to the complaints forwarded by the customers (Sellgren, Ekvall & Tomson, 2006)I will ensure that in my capacity as the manager we embrace the modern technology that focuses more on offering services on client-centered manner. I will ensure that enough resources are spent on the customer relationship management systems that will facilitate real-time communication with our patients (Denton, 2013). I understand that poor communication channels between the patients and particular nurses are the primary reason for underperformance in most health care facilities. All this will be aimed at enhancing hospitality and trustworthiness of the patients with the staff so that quality care can be achieved. Engaging the staff together with the patient is an essential strategy for protecting the service from failure and is critical in making transformations. I will also ensure that the health care under my leadership considers the minority groups and the less affluent people in the provision of care. This aspect is because I learned that other health care facilities have been discriminating these group of people on the issue of healthcare (Ginter, Duncan & Swayne, 2013). I will ensure that equality is improved and that no patient is left unattended because of the diversity-related issues. I also understand the issue of legal and ethical considerations that constitutes the quality of care. I will ensure that my staff conforms to the legal standards as required by the law to minimize confrontation with the law (Bjarnason & Carter, 2009). I will also ensure that the nurses are trained on the code of ethics and they practice them when dealing with the patients in their daily operations. Finally, I understand that staff should be given quality time and their stresses should be addressed not as an individual weakness but as a concern for the entire system. As a manager, I 3 ASSIGNMENT 5: BRANDING am going to ensure that the staff is handled in a manner that they are free to discuss their personal stresses so that they can be addressed earlier before they are extended to the patients. 4 ASSIGNMENT 5: BRANDING 5 References Bjarnason, D., & Carter, M. A. (2009). Legal and ethical issues: To know, to reason, to act. Philadelphia, PA: Saunders. Bolton, L. B. (2011). The Obligation of Nursing Leaders to Implement the \"Future of Nursing\" Report. Nurse Leader, 9(6), 24. doi:10.1016/j.mnl.2011.09.003 Denton, B. T. (2013). Handbook of healthcare operations management: Methods and applications. New York, NY: Springer. Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations. San Francisco, CA: Jossey-Bass, Wiley. Sellgren, S., Ekvall, G., & Tomson, G. (2006). Leadership styles in nursing management: preferred and perceived. Journal of Nursing Management, 14(5), 348-355. doi:10.1111/j.1365-2934.2006.00624.x WilsonPetrian_ BRANDING Assignment 5: Branding WilsonPetrian_Branding Institutional Affiliations 1 WilsonPetrian_ BRANDING 2 Assignment 5: Branding Patients have been suffering in the hands of the incompetent nurses who have been ignorant about the application of the evidence-based practice in their health care service delivery (Bolton, 2013). The problem usually arises from the inability of most companies to consider hiring talented and with significant academic qualification to perform their duties. As a manager in this new firm, I am going to ensure that all the nurses acquire constant training that will enhance their understanding of the management of various acute and chronic diseases. I am confident that implementing these strategies can improve the patient safety and reduce the fatalities resulting from negligence. I have worked in the healthcare facilities as the operations manager for three years and I am knowledgeable about the various challenges that affect quality care delivery. I have also worked as an advanced nurse practitioner in different organizations that has enabled me to gain competency in the various aspects that relate to the handling of various health conditions. Caring for patients demands the physical and emotional commitment of the nurses. The teams I have worked with since I started pursuing this career have taught me that there is no excuse for negligence. In 2005, I worked as an advanced nurse practitioner for Blessed Hope Mental Hospital in France. I was promoted to the position of the healthcare supervisor in 2007 where I gained various clinical expertise in monitoring the work of nurses. I developed significant skills in handling the medical technology because my duty was to oversee the performance of other nurses and writing a critical report on their technical skills on operating the modern equipment in healthcare. My work as a point of care manager also made me recognize that the frontline staff usually feels weak to challenge the operations in a rigid system. WilsonPetrian_ BRANDING 3 Most of the complaints that I received while working as the supervisor in this institution was an inadequate response to the complaints forwarded by the customers (Sellgren, Ekvall&Tomson, 2006)I will ensure that in my capacity as the manager we embrace the modern technology that focuses more on offering services on client-centered manner. I will ensure that enough resources are spent on the customer relationship management systems that will facilitate real-time communication with our patients (Denton, 2013). I understand that poor communication channels between the patients and particular nurses are the primary reason for underperformance in most health care facilities. All this will be aimed at enhancing hospitality and trustworthiness of the patients with the staff so that quality care can be achieved. Engaging the staff together with the patient is an essential strategy for protecting the service from failure and is critical in making transformations. I will also ensure that the health care under my leadership considers the minority groups and the less affluent people in the provision of care. This aspect is because I learned that other health care facilities have been discriminating these group of people on the issue of healthcare (Ginter, Duncan & Swayne, 2013). I will ensure that equality is improved and that no patient is left unattended because of the diversity-related issues. I also understand the issue of legal and ethical considerations that constitutes the quality of care. I will ensure that my staff conforms to the legal standards as required by the law to minimize confrontation with the law (Bjarnason& Carter, 2009). I will also ensure that the nurses are trained on the code of ethics and they practice them when dealing with the patients in their daily operations. Finally, I understand that staff should be given quality time and their stresses should be addressed not as an individual weakness but as a concern for the entire system. As a manager, I WilsonPetrian_ BRANDING am going to ensure that the staff is handled in a manner that they are free to discuss their personal stresses so that they can be addressed earlier before they are extended to the patients. The assignment for this week is as follows but I do not see how your submission addresses this assignment. Writing Assignment 5: Value Proposition & Branding - Due Monday Midnight Week 6 Personal Value Proposition: Branding Branding is not a logo. It is a process of creating a perception in the mind of the consumer. In this exercise you will create a "three-minute elevator speech" or value proposition, to brand yourself (i.e. create value in the mind of the customer) for a position as a marketing manager for a soon-to-open marketing consulting firm specializing in health care. Using what you know about the needs of the customer (which you must specify), what can you offer that is unique, and why should you be hired? Submission: Use the same convention as previous assignments. lastname_branding Due: Monday night Midnight Week 6. I will accept your revised submission thru Tuesday of next week. Jane 4 WilsonPetrian_ BRANDING 5 References Bjarnason, D., & Carter, M. A. (2009). Legal and ethical issues: To know, to reason, to act. Philadelphia, PA: Saunders. Bolton, L. B. (2011). The Obligation of Nursing Leaders to Implement the \"Future of Nursing\" Report. Nurse Leader, 9(6), 24. doi:10.1016/j.mnl.2011.09.003 Denton, B. T. (2013). Handbook of healthcare operations management: Methods and applications. New York, NY: Springer. Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations. San Francisco, CA: Jossey-Bass, Wiley. Sellgren, S., Ekvall, G., &Tomson, G. (2006). Leadership styles in nursing management: preferred and perceived. Journal of Nursing Management, 14(5), 348-355. doi:10.1111/j.1365-2934.2006.00624.x