Running Head: TITLE OF DOCUMENT Title of Document Your Name DeVry University BUSN115 Introduction to Business and Technology Professor ZZZ Running Head: TITLE OF DOCUMENT 2 Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author's last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author's last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations in this section. Reference Chapter 15 for support, and compose your response in complete sentences with APA citations where applicable. PROMOTION PLANS You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) in this section. Reference Chapter 16 for support and compose your response in complete sentences with APA citations where applicable. EMPLOYEE TRAINING You have hired several people to run your lemonade stand, because you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. Discuss some ways you can motivate your employees to improve sales in this section. Reference Chapter 10 for support, and compose your response in complete sentences with APA citations where applicable. Running Head: TITLE OF DOCUMENT CONCLUSION The conclusion brings all of the report components together and briefly reiterates your purpose and key takeaways. This final section is your opportunity to leave a lasting impression with the investor and ensure your report conveys the message you intended. 3 Running Head: TITLE OF DOCUMENT 4 References Your reference page should list full references of any sources used in the business report. Please list them in alphabetical order and follow APA guidelines for formatting. The format for a book with multiple editions (such as your textbook) appears as follows. First author's last name, First initial. & Second author's last name, First initial. (publication year). Title of book in italics (edition number). Publishing city, state: Publisher name. Example Williams, R., & Tollet, J. (2008). The non-designer's web book (3rd ed.). Berkeley, CA: Peachpit. BUSN115 Week 5: Lemonade Stand, Part II Informal Business Report Background In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you continue to learn new concepts in this course, you have seen how a lemonade stand can help us understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company. Scenario In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include: - - - - Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14). Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations (Chapter 15). Promotion plans. You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16). Employee Training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. What are some ways you can motivate your employees to improve sales? (Chapter 10) Activity Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled \"Lemonade Stand Informal Business Report\"). Utilize your textbook and apply the lessons we have learned in previous weeks to develop and support your plans. By offering support and developing your response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook. When integrating support from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate Reference Page after the Business Plan. Examples of APA formatting are included in the template. You are to write roughly 500 - 750 words in answering all points posted above for your Lemonade Stand. This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style). Additionally, while this is not an English class and while the content of your ideas is most important, grammar and sentence structure will account for a portion of your report grade. Please be sure to write well-developed responses in complete sentence and paragraph format. Note: For this assignment and other college writing assignments, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you are just referencing them and have changed the words, a citation is still required. One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add. Violation of this rule could result in a zero for the assignment. Grading Rubric Grading Rubric: Category Points Description Criteria/Creativity 30 Demonstrates a strong grasp of the prompts by fully addressing required components with creativity, insight, and logical application. Understanding 50 Demonstrates understanding of the course content by applying concepts from the lectures and text and showing citations from the text when addressing the prompts. The report clearly explains business plans to an investor as the audience. Execution 20 Responses follow a clear purpose and are written succinctly using strong organization, development, and proper grammar. Citations and a Reference Page are correctly formatted using APA style. Word count for the business report should be between 500 - 750 words (not including the Reference Page or template information). Total 100 A quality assignment will meet or exceed all of the above requirements