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Rupert Inc. is an old - school company that uses radio, TV , newspapers, magazines, and billboards to send information about its products to consumers.

Rupert Inc. is an old

-

school company that uses radio, TV

,

newspapers, magazines, and billboards to send information about its products to consumers. In this scenario, radio, TV

,

newspapers, magazines, and billboards are examples of

market segments

mass media

externalities

advertising messages

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