Rustic furniture. Strategic management process textbook ISBN 9780627036132

up 65 per cent and the company is manufacturing more products. the is also expan ing the business to Cape Town and he plans to add custom high-end furniture This is a fictitious case study. CASE STUDY QUESTIONS 1. What are the different main strategies that David identified when he bought Rye tic Furniture? If you were David, how would you have evaluated whether your investment would be sound and safe? 2. Buying a business in an industry that differs from the one you are used to requires some serious questions to decide on the strategic choice of diversifying into such a business. What are the important questions that need to be answered? Strategy exercises