Ryan is working on an experimental research to understand the effect of gender,narcissism,and different levels of personalization on consumers'attitudes towards personalized ad messages. Gender is operationalized as two levels:male and female.Narcissism is operationalized as two levels:high and low narcissism.The personalization level is operationalized as three levels: non-personalization,group-level personalization, and individual-level personalization.

1. Please list the independent and dependent variables of Ryan's study.

2. What is the design type of Ryan's experimental research? Please describe the type of design by specifying each factor and its levels respectively.