Ryanair is an Irish airline with headquarters at Dublin Airport in Swords, Co Dublin. It is founded in 1984. Its primary operational bases are located

Ryanair is an Irish airline with headquarters at Dublin Airport in Swords, Co Dublin. It is founded in $\mathrm{1984.}$ Its primary operational bases are located at Dublin and London Stansted airports.

The type of innovation generated by Ryanair is:



Market innovation



Business model innovation



Market niche innovation



Product$/$service innovation