S25-2 (similar to) Question Help Snowlight operates a Rocky Mountain ski resort. The company is purring its incet pring for the coming season investors would be to earn a 10% retum on investment on the company $200.000.000 of assets. The company primary incurs feed costs to groom the runs and operate the litt SnowDelight projects found costs to be $30,000,000 for the on The more about 710.000 in and outoardin each season Variable costs about 58 per quest Currenty. The resort has such a favorable reputation among okien and snowboarders that has some control over the industries Requirement 1. Would SnowDelight emphasize target prong or cont plus long? Why? Bir evidence proach to pricing because it has been solo te oferendure to wort from others in the area. Because of the good reputation manager will have some control over ting of course, they et need to consider whether the cost pus price is within the range customers are willing to pay Requirement 2 other resons in the area charpe 586 per day what price should Snow charge? Concwee following utin bo calculate the price from Delight should change per i ca. $30.000.000 Number of 10.000 Score: 0.18 of 1 pt 11 of 21 (11 complete HW Score: 48.4696, 10.18 of 21 p S25-2 (similar to) Question Help Snow Delight operates a Rocky Mountain ski resort. The company is planning is oft ticket pricing for the coming skisson Investors would be to earn a 10% reum on levement on the companys $260,000,000 The company primarily incurs foed costs to groom the runs and operate the litt SnowDelight projects foed costs to be $30,000,000 for the skisson The resort serves tout 710,000 skers and snowboarders each oson Variable costs are about S8 per guest Currently, the resort has such a favorable reputation among skers and snowboarders that it has some control over the ift ticket prices Read the movements Requirement 1. Would SnowDelight emphasize target pricing or cost plus pricing? Why? SnowDelight should emphasize a cost-plus approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation managers will have some control over cricing Of course, they soll need to consider whether the cost-plus price is within the range customers are willing to pay Requirement 2. If other resorts in the area charge $86 per day, what price should SnowDelight charge? Complete the following table to calculate the price SnowDelight should charge per inickel Fixed costs $ 30,000,000 PlusTotal variable costs 5.680,000 Total costs $ 35,650,000 Plus Desired proft Target revenue 710.000 Divided by Number of skers / snowboarders Price per inocket