Sagacity Tea: What Direction for Growth? Kate Moran, CEO, and co-founder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the proposal include various forms of trade promotion, including discounE, coupons, and slotting fees (SFs), the latter being upfront payments to retailers in the form of free goods in return for shelf space. Moran must decide whether to accept the proposal or to pursue another expansion option such as online sales and a pop-up store. 1. What are Sagacity's strengths and weaknesses? 2. What factors are driving sagacity to expand? What are Sagacity's expansion options? 3. Why have trade promotions (SAs) become so important? What problems so these tools present ad how can sagacity react? 4. What are the economics of the broker's proposed expansion program? Of the online option? 5 Which option should Moran ad Benton choose, and why? Week 12 Dave Real Beauty Sketches Campaign This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening