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SAGE business cases, McDonald's Corporation Social Media: McDonald's Is Lovin' It Come up with a 'big idea' for McDonald's to launch a specific engagement

SAGE business cases, McDonald's Corporation Social Media: McDonald's Is Lovin' It Come up with a 'big idea' for McDonald's to launch a specific engagement campaign that is aimed at the increasing number of positive comments on various social networking websites. Based on the type of campaign which social media networking website (only one) would you prefer the most? Why?

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