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Saira has decided to switch to your advertising agency, and you are now working with her. You feel that it is important that she understands

Saira has decided to switch to your advertising agency, and you are now working with her. You feel that it is important that she understands the creative development process thoroughly, including the client and agency responsibilities at each step. Explain the five main steps in the creative development process in detail. For each step, apply this to Saira's campaign so that she understands what this means

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