sales, allu a o.~ percent increase In retail sales. IDEO CASE 1. Why was Cincinnati Zoo losing opportunities to increase revenue? QUESTIONS 2. Why was replacing legacy point-of-sale systems and implementing a data ware- house essential to an information system solution? 3. Visit the Cognos Web site and describe the business intelligence tools that would be the most useful for the Cincinnati Zoo. 4. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making? COPYRIGHT NOTICE