Sales and Marketing

1. Explain what you do for your chosen scenario make it specific to your own plan. Remember to create a plan with facts and rationale.

Scenario Choice: Company: Hilton Hotel Downtown Toronto| Sales Manager Target Client: TD Bank Head Office Goal: You are targeting to receive a minimum of 2,000 room nights out of a potential 10,000 room nights per year in Toronto. Proof of Client: Procurement Manager, responsible for the travel a detailed person, wants to see the bottom line of costs, not very communicative.

Additional Information: - TD Bank is using Sheraton Centre, Intercontinental (Front Street), and St. Regis for its travelers. Depends on the level of the traveler, room availability, etc. - The travelers mainly stay between Sunday Thursday and are often one individual per room - Your hotel is not yet contracted with TD Bank as a hotel supplier for 2022.