Sales Assignment Feature Advantage Benefit (FAB) Statements "Features tell, Benefits sell!" All products and services have features, not all of them are benefits to every prospect. Awareness of a prospect's dominant buying motives (DBM) or hot points help identify what features are most important, then those features can be converted into "Benefit Statements". Are you aware of your features (skills, qualifications, experiences) that can be converted to benefit statement in you elevator pitch? 1. Identify at least three samples, skills, qualifications or examples of you and your work and/or educational experience that you can include in your portfolio and share in your upcoming sales elevator pitch assignment. 2. Create specific scripted FAB proof statements for each sample. (Example: my internship at the bank has enhanced my customer service and money handling skills which can benefit your company's mission