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Sales for the past seven years along with the EBITDA (Earnings before interest, tax and depreciation) have been given in the following graph: Revenue $400M
Sales for the past seven years along with the EBITDA (Earnings before interest, tax and depreciation) have been given in the following graph: Revenue $400M 350 300 250 200 150 100 50 Sales EBITDA Yr1 Yr2 Yr3 Yr4 Yr5 Yr6 EBITDA 13 15 13 12 14 16 (%) Figure 1 LO Ln Moving on to the revenue side, Bain's team tried to identify possible avenues to increase sales. Undertaking a market analysis and feasibility study of different segments the client could play in, Bain's team came up with the following graph: C The graph represents overall market size for the segments in North America Market size ($b) $1.2b 100% Basics Sports Apparel High-Fashion premium 80- 60- Basics Premium (current segment) 40- Affordable Fashion 20- 2016 2017 2018 Figure 3 Q8. If the overall market is growing at 5% YoY from 2016 to 2018, then what is expected to be the market size of the Basics Premium category in 2018? a) $390m-$440m b) $340m-$360m c) $290m-$340m d) $440m-$490m
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