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Sales Promotion as a consumer.Why was it so effective to entice you to make the purchase? Text Book: Ferrell, O.C. (2017). Marketing Strategy: Text and

Sales Promotion as a consumer.Why was it so effective to entice you to make the purchase?

Text Book: Ferrell, O.C. (2017).

Marketing Strategy: Text and Cases,

(7th ed.).

Cengage

Learning

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