Sales Promotion: Giving Buyers Incentives Sales promotion is defined as short$-$term marketing incentives to stimulate $(1)$ dealer interest and $(2)$ consumer buying. The first is B$2$B; the second is B$2$C$.$ Sales promotion programs are designed to supplement personal selling, advertising, public relations, and other promotional efforts by creating enthusiasm for the overall promotional program. Business$-$to$-$business $($B$2$B$)$ sales promotion techniques differ from consumer sales promotion techniques. Company sales promotion can take place internally and externally. Internal sales promotion efforts are directed at salespeople and other customer$-$contact people, such as customer service representatives and clerks. After employees and intermediaries are excited about products, promotion can be directed externally to end consumers. Drag the correct sales promotion technique to the correct category Trade shows Event Marketing Staged Business$-$to$-$business $($B$2$B$)$ Sales Promotion Consumer Sales Promotion Techniques Portfolios Demonstrations Coupons Conventions Sweepstakes Deals Reset