Sales to Marshall's Shoe Mart

 

Athletic Shoes - 500 Pairs sold for $25,000; cost to make was $20,000

Of the 500 pairs

Men's 350 for $21,000, cost $16,500

Women's 150 for $4,000, cost $3,500

 

Casual Shoes - 1000 Pairs sold for $40,000; cost to make was $31,000

Of the 1,000 pairs

Men's 350 for $21,000, cost $16,500

Women's 650 for $19,000, cost $14,500

 

Dress Shoes - 300 Pairs sold for $30,000; cost to make was $15,000

Of the 300 Pairs

Men's 150 for $18,000, cost $12,000

Women's 150 for $12,000, cost $3,000

 

 

Sales to Shoe Superstore

 

Athletic Shoes - 1,500 Pairs sold for $67,500; cost to make was $60,000

Of the 500 pairs

Men's 1,000 for $45,000, cost $42,000

Women's 500 for $22,500, cost $18,000

 

Casual Shoes - 10,000 Pairs sold for $300,000; cost to make was $200,000

Of the 10,000 pairs

Men's 2,000 for $75,000, cost $70,000

Women's 8,000 for $225,000, cost $130,000


Dress Shoes - 3,000 Pairs sold for $240,000; cost to make was $144,000

Of the 3,000 Pairs

Men's 1,200 for $120,000, cost $60,000

Women's 1,800 for $120,000, cost $84,000

 

 

Answer the following questions:

1. What are the total sales to each store?

2. Which shoes, men's or women's, are most profitable on a % basis?

3. Which store is more profitable on a % basis?

4. What single store, sex, type was least profitable on a % basis?

5. What single store, sex, type was most profitable on a % basis?

6. What single store, sex, type was most profitable on a $$ basis?

7. If you want to increase profit and you can increase sales in two areas, what would they be? How andwhy?