Sam and Sky have just opened a bookstore on a very busy street in their local town. The concept is to bring the mom and pop feel back to the neighborhood and compete with the giant bookstores for some attention. They plan to feature local writers and artists and cater to the local youth with weekly events and activities. Their grand opening is scheduled on the same day as the larger book retailer's biggest sale of the year. What can go wrong? Review the identified risks below and match it with the best response strategy. Keep in mind risks can be positive or negative. If the giant bookstore sales event is a big success, Sam and Sky may not have a large audience during the grand opening