Sam is deciding whether to purchase brand-name running shorts of a less expensive store brand. He has purchased other shorts with the same brand name in the past but was anly marginally satisfied-despite the cost. In this situation, Sam is likely to purchase the store-brand runining shorts because at less the cost, they offor Munipie Choice beter brand recogrition higher brand lowaty veater perceived value a beter brand image. more product ine deper