1. Samsung Canada believes that there is an opportunity to better understand what motivates people to switch between Android and Apple smartphones. Samsung would like to understand why some Android customers would switch to Apple - this will help Samsung be more proactive in identifying customers at risk of switching and will be used by Samsung's retention team to develop strategies geared towards maintaining customers and reducing attrition. Vice versa, insights into why Apple customers would switch to Android will help Samsung develop products and marketing strategies for the purpose of customer acquisition.

TheProposal

I need information about the following subjects about Samsung Canada

Methodology (please include the three components of the methodology section

need to include screeners and a full questionnaire