Samsung Electronics Company Trident University International Oscar Davila MKT501 Strategic Marketing SLP 1 STP, Product Management & Situation Analysis Dr. Gordon Leichter December 2, 2015 Samsung Electronics Company Samsung Company is one of the top leading electronic company across the world. Samsung was formed in 1938 in Korea offering export services to Korean fish and cereals. Over the past, the company grew to be the leading electronic shop with wide variety of electronic products in various shops. The company utilizes the new technology to invent new electronic devices that suit the various taste and preference. Samsung has gained the market share and diversifies their risk through venturing across the world. The company has more than 70 affiliates selling the company products to various companies as partners to Samsung. Samsung focuses on providing innovative products that match the customer specification using the modern technology. The company is people oriented, it focusses on customer satisfaction, and creating a better society for the future generation. The company comprises of the board of directors who work independently from the shareholders of the company to deliver various management services. The company employees are dedicated to providing customer-based services and placing the company interest first (Chang, 2011). Samsung first partner was Yahoo, which acted like a flat form for online sales and advertisement. The partnership is seen as a milestone in the company sales since the customers were made aware of the products of Samsung across the globe. The company undertakes various environmental programs to promote a safe and sound environment for the benefit of the society. The Samsung products free from carbon compound to reduce the amount of green gas within the environment. The company practice the art of recycling waste products to produce new products into the market. The company has various programs that focus on saving the natural energy through various initiatives. Samsung Electronics Company The company is focusing on a new tablet into the market called Galaxy MiniS. The target market is the millennium generation who use the latest technology. The tablet comprises additional features and more of a computer, unlike the old Samsung tablets. Galaxy miniS is more like the iPad air made by the apple company. The company introduces the new tablet to be the top best tablet producing company. The tablet has improved operating system, improvement in productivity and with slim size shape. The additional features allow the user to multi-task just like how PC works. The new tablets have special features for encryption; this will protect the devices from unauthorized individuals from accessing. Retail shops increase the number of sales per day. This sale is due to the growth of retail shops and goodwill of the company. Samsung utilizes the media by launching a scheme of advisement in the media that is kept posted for the entire promotional period. The marketing team invites some celebrities during the launch campaign to boost the image of the product and attract the young stars in buying the products. Various celebrated persons around the globe are made ambassadors of tablets. The company uses a scheming policy to charge prices of the devices. The new tablets are expected to lead to high demand, hence the high price (Satterfield, 2014). The old tablets prices are reduced to encourage more sales of the products as well. However, Samsung might opt for competitive prices to match those of the competitors, but this strategy is rare since Samsung has a higher reputation as compared to other companies. The smaller companies are lowering prices to gain a share of the market in most cases, but Samsung remains the leading brand of tablets. Samsung Electronics Company Reference Chang, S.-J. (2011). Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy. Hoboken: John Wiley & Sons. Satterfield, M. (2014). The one week marketing plan: The set it & forget it approach for quickly growing your business. SWOT Analysis of Samsung Company Trident University International Oscar Davila MKT501 Strategic Marketing Module 2 SLP PROMOTION MANAGEMENT & SWOT ANALYSIS Dr. Gordon Leichter December 11, 2015 SWOT Analysis of Samsung Company SWOT Analysis The SWOT analysis is a framework used to categories internal and external factors that influence the operations of an organization. Unlike the PESTLE analysis, this tool clearly requires a delimitation of negative and positive factors that influence a company and whether these factors are internal or external to the organization. Samsung is among the world leading developer and seller of electronics such as computers, TVs and cell phones. The paper will analyse strengths, weakness, opportunities and threats facing Samsung Electronics Company. Internal Factors Strengths Samsung has the leading products within the electronic market. The company was ranked number one in producing the monitor thus attracting more customers to purchase the company products. Samsung products enjoy strong brand, thus preventing other brands for joining the industry. The company operates in more than 30 countries across the globe thus earning huge market shares. Samsung has formed strong strategic alliances with other companies to diversify risk in the market. The strategic partnership with Toshiba has enabled the company to acquire technical knowledge. Samsung and Sony partnership allow the two companies to share innovation knowledge (Majumdar, 2001). The company is ranked as the best mobile producer using the latest technology. By the second quarter of 2015, the company earned a greater market share of 21.4% over the competitors. Samsung has a strong research and development department. The department came up with Samsung pay that assists in payment online. The company have a strong marketing plan with a SWOT Analysis of Samsung Company strong customer loyalty. The marketing strategies have enabled the company to earn huge revenue from sales. Weakness The company has failed in the production of sliding phones. The phones were not accepted in most parts especially Europe, thus creating a great loss to the company. The production of sliding phones reduced the goodwill of company's brands. Since 2000, Samsung has been experiencing inconsistency sales growth. The sales growth has been caused by poor marketing strategies within the market. Overdependence on semiconductors products as the main revenue to the company reduced a huge percentage of the company profits. Samsung Company has failed to defeat the marketing capabilities of Apple Inc. over the past years. The Apple Company is growing over the past years regarding market shares. The Huawei products are catching up with Samsung products such as a smartphone. The Company mainly depend on the western region for more sales, which is a risk since the Apple Company is situated in the west. Samsung smartphones use Android application, which is considered weak application compared to IOS used by the Apple Company. External Factors Opportunities The US semiconductor market growth creates a demand for the company's semiconductors products. The growth of the 3G market is an opportunity to the company to earn more market shares. The SGH-Z500 is the smallest 3G product in the market manufactured by Samsung. Samsung has an opportunity to venture into developing countries to meet the growing demand for tablets, television and smartphones. The company has an opportunity to market SWOT Analysis of Samsung Company online using Amazon.com. Online marketing target more clients across the globe who can shop online using Samsung pay application (Chang, 2011). Threats Samsung Company is facing a threat from the Apple, which is a well-established company in the west. Apple company use of iOS is popular than the use of Android operating system among the consumers. This application is a threat to the company shares within the market. The key markets for Samsung products are US and Europe, which experience a reduction in income among the middle class. The decline in income will lead to a reduction of total sales, thus reduction in total revenue to the company. Samsung is facing competition from Huawei products that are relatively cheap than the Samsung products. DRAM was ranked as the best Samsung products in 2005. The decline in the demand for DRAM is a threat to the company cash flow. SWOT Table Strengths Samsung is apparently the world's most successful electronics producer; it supplies Weakness Samsung s marketing structure is not as sophisticated as apples. the best LCD panel mobile phones and smart phones. Samsung is strong in terms of manufacturing Samsung's phones uses Google androids and manufacturing, and still has a high matching operating system which is not very potential much accepted by the people compared to apple iOS which is much preferred by the Samsung has established and good relations people Some other upcoming competitors are SWOT Analysis of Samsung Company between the retailers in the United States and reaching Samsung especially in the Europe V which are good marketers and to Smartphone. provide a steady sales channel for its products Opportunities There is a high level of prestige from the Threats Apple has broadened its portfolio more, for societal people who always want the newest instance, home appliances and cameras and products in the market space. directly compete with the Samsung Company Some of these strategies include increasing in those fields Some upcoming companies such as Hawaii their marketing mode and also through are upcoming serious threats for Samsung. improving interior mode of customer interaction and offering best services to the customers The Samsung Company has various Apple has dominated ion some markets in the achievement goals put in place. One of them Smartphone and tablet slot. For instance the being beating their competitors especially United States. their counterparts from the apple company, achieving a high global market and a higher percentage in the customer likelihood to buy their products. Samsung also has a goal to deliver best services to their customers' worldwide beginning from their headquarters to all over the globe including the third world countries. There are many strategies put in SWOT Analysis of Samsung Company place to ensure that these goals are brought in to actualization Reference Chang, S.-J. (2011). Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy. Hoboken: John Wiley & Sons. Majumdar, R. (2001). Product management in India. New Delhi: PHI Learning. SWOT Analysis of Samsung Company