Samsung made a great choice by bringing French football legend Thierry Henry in on this campaign in case France ended up lifting the trophy of this year's FIFA World Cup. Promoting Samsung's latest range of QIED televisions, the series of ads ran in conjunction with the world cup, pointing towards the best enjoyment of football on their sereens. Samsung also rode the hashtag wave and came up with #WWTD $($what would Thierry do$?),$ and his response to follow being: $"$Do you need a big TV to watch foorball?No$.$ But you want it$...$I know you do$.$ What is the strategy the company is currently pursuing?