Samy Lebel and Han Zhou have heard of “HR marketing”, but do not really understand the meaning of this concept. For Tri-digital managers, marketing and HRM are two different areas of expertise.

  Cover the following points, in order to help them better understand the concepts:
- Define in your own words the notion of HR marketing and the notions of employer positioning and employer branding.
- Explain how implementing their employer brand could help them attract the talent they are looking for.