Question
Sara would like to test to see if satisfaction with her boutique is the reason why many people come back to her. She has run
Sara would like to test to see if satisfaction with her boutique is the reason why many people come back to her. She has run a correlation between satisfaction (SAT) and loyalty (LYT1) in order to determine this. When she ran her analysis in SPSS she received the following results:
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
