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Sarah, a marketing professional, prepares a presentation on consumer information processing. She explains how consumers analyze and interpret marketing stimuli, extracting deeper meaning from them
Sarah, a marketing professional, prepares a presentation on consumer information processing. She explains how consumers analyze and interpret marketing stimuli, extracting deeper meaning from them based on their existing knowledge and understandingWhich stage of consumer information processing involves understanding the stimuli and extracting higherorder meaning from them in the context of existing knowledge?
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