Question
Sara's Background: - Sara wants to start her own business - She is very good at making healthy sandwiches with healthy ingredients that taste delicious
Sara's Background:
- Sara wants to start her own business
- She is very good at making healthy sandwiches with healthy ingredients that taste delicious
- She decides this might be a good business opportunity while she is doing her CBU Post Baccalaureate diploma
There are 2 other sandwich offerings at CBU:
- Competitor 1 makes a very cheap and not very tasty sandwich. It is sold for $3 to students and staff at CBU. Sara estimates that Competitor 1 sells about 500 sandwiches/month.
- Competitor 2 makes a tasty sandwich, but it is not very healthy. It is sold for $5 to students and staff at CBU. Sara estimates that they also sell about 500 sandwiches/month.
Sara makes some calculations:
- X company has agreed to rent her a booth for $2,000/month
- She can rent a kitchen space and necessary equipment for $300 per month
- Another friendwill manage Sara's orders on social media for$200/month
- Sara can train & pay her friends to make sandwiches ($2 for each one made)
- Ingredients & packaging for each of her sandwiches will cost$3
Please answer below 2 questions in your own words:
- Q1: How much should Sara charge for her sandwiches? Justify (explain) your pricing recommendation.
- Q2: Based on your pricing recommendation, how many sandwiches must be sold each month to 'break-even'?
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