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Saved Help Save & Exit When a firm launches a new product, only a few people buy and use it , but as word spreads,

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When a firm launches a new product, only a few people buy and use it, but as word spreads, consumers purchase the product at an increasing rate for a period of time. These consumers are called adopters and can be categorized as
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initial buyers, premature adopters, on-time majority, delayed majority, and luddites.
trendsetters, early innovators, initial majority, late majority, and luddites.
curious adopters, innovators, early majority, majority, and laggards.
creators, early adopters, initial majority, mid majority, and late majority.
innovators, early adopters, early majority, late majority, and laggards.
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