Scan the internet or the resources in our university library's periodical databases, such asthis onefrom Duke University, or the list onthis websitefrom American University, for an advertisement (in any medium--print, radio, TV, the internet, etc., so long as you can share it with the class).

Analyze the ad using the "10 Rules for More Effective Advertising" or the media literacy questions explored in the Week 1 content. Present your conclusions.

Make sure to include the advertisement in your presentation or a link to it, so that we can look at it, too.

Activity #2:

Alternatively, explain why we need to understand the role that advertising plays in our media and society. For example, what are some of the implications of the ubiquity of advertising in today's media environment?