Scenario $13-1$

A media buyer is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast$-$growing magazine that reaches $12-$ to $18-$year$-$olds girls. It invites media buyers to contact the sales department at the teen$-$oriented magazine for more information. She considers this, as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.

$($Scenario $13-1)$ The cosmetics client is still concerned about paying a lot of money for an ad in a fairly new magazine that hasn't yet proven its popularity. The best way for the client to make sure that the advertisement will meet its minimum exposure goals is to ask about the magazine's

newsstand circulation.

guaranteed circulation.

subscription base.

pass$-$along readership.