SCENARIO #1: You work for a market research company submitting a research proposal to Cadillac Fairview.Cadillac Fairview is planning on updating many of its malls across Canada to create innovative and better living spaces. Cadillac Fairview would like to research study to better understand what types of innovative living spaces would best serve each mall's trade area.

1a) What would you write in a paragraph that could be used in a research proposal that outlines the benefits of doing a conjoint study for this issue.