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SCENARIO 14-4 Johnson Farm Products is expanding its traditional business with farmers to include home gardeners. The sales personnel who have had good long-term relationships
SCENARIO 14-4 Johnson Farm Products is expanding its traditional business with farmers to include home gardeners. The sales personnel who have had good long-term relationships with area farmers do not meet this change with enthusiasm. You know the change will be difficult if you cannot obtain their cooperation. Referring to SCENARIO 14-4, you have decided to involve the sales personnel in planning for the change and in stocking appropriat new items. This method for overcoming resistance is referred to as Select one: O facilitation and support O negotiation O education and communication O manipulation and co-optation O participation page Nex
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