Scenario $2\mathrm{.}5.$

Paul owns a small retail store. His store sells local products from farmers and small food and beverage businesses. He has a number of strategic partnerships with different players in the industry and believes his business has the ability to become highly successful. Those customers who have bought from him have become loyal and frequently visit the store. The problem is most people do not seem to realize the store exists. He decides to write a marketing plan that will outline the marketing activities he needs to take to spread awareness of his company and attract consumers to his business.

Refer to Scenario $2\mathrm{.}5.$ Paul is at the stage of his marketing plan where he needs to gather information about his firm's situation with respect to market. A major part of this is his assessment of target markets. Which section is he about to write?

a$.$ SWOT analysis

b$.$ marketing objectives

c$.$ executive summary

d$.$ marketing strategies

e$.$ environmental analysis